With over ten years¡¯ development, OURUITAI gradually formed her own unique enterprise culture. Take the culture as the method, we make efforts to enhance the enterprise image as well as vast staff¡¯s collectivism, and have formed strong cohesive force and the centripetal force.

    With the beginning of a small workshop, OURUITAI people depend on none other but on the enterprise spirit of ¡°United and Hard-working, Striving for Realistic and Innovation¡° to succeed step by step. Chengchun Ye, President of Enterprise, regards that the figure of culture must form own culture features according to enterprise differences, especially in product culture, management culture, service culture, brand culture. In a word, construction of valve culture is a core link.

Product culture mainly reacts enterprise external market image, including product development, craft, quality control and so on. Enterprise adopts the up-to-date technology and craft to achieve excellence of industry in supreme pursue and quality control, and carries out international quality system operation among the industry. We have passed QS9000/VDA6.1/ISO9001 Authentication.

In the innovation of management culture, OURUITAI respects individual opinions of the staff. We combine strict administrations and economic management with staff's subjective creation consciousness, stress management concept of ¡°peope-oriented¡±, figure staff¡¯s individual innovation consciousness and enterprise¡¯s host consciousness, and simultaneously utilize advanced driving management mode and flexibile production of organization to optimize enterprise.

In the process of gradual development, performance of enterprise brand culture advances enterprise¡¯s development. OURUITAI people believe that the brand is comprehensive reflect of enterprise unitary qualification. Therefore, in the process of carrying out brand strategy, OURUITAI continuously consummates product quality managing mechanism, standardizes market service system, enhances enterprise image vigorously, thus OURUITAI¡¯ s trademark is acknowledged by vast users.

Service is the comprehensive reflect of enterprise management, and service culture can be found in many links, but the service of sales is the most direct response. Therefore, OURUITAI takes ¡°customer-focused¡±as her service rule. We penetrate service culture into the staff to make it become staff self-conscious and action.

Above mentioned culture images are practically from coincidence of staff¡¯s value concepts, and value culture is the spirits and recourse of enterprise culture. Through many years¡¯ operation, identification of staff on value concept has been in coincidence with enterprise, OURUITAI people advocate the concept of ¡°Serve for auto industry ,create social treasure¡±, which has already indicated the improvement of our developing levels and seeking levels. ¡°Stick by enterprise, Return to the society¡± is not a slogan in OURUITAI any more, and more information can be obtained from concise actions.